Camp Collectables is a new collectibles business specializing in vintage toys, trading cards, comics, and a few other nostalgic gems. The creative direction was refreshingly simple: "My grandpa was a badass firefighter who collected toys, and I want 'Campy' to be the heart of the brand."
After getting my hands on photos of Campy, I set out to create more than just a logo. The goal was to build a brand that felt as timeless and collectible as the items it sells. Through character design, custom typography, vintage-inspired graphics, and a flexible visual identity system, I developed a brand that celebrates nostalgia while remaining versatile across apparel, signage, vehicles, packaging, and digital media. The result is a personality-driven identity that honors Campy's legacy and gives the business a memorable face customers can connect with for years to come.
